Wednesday, 16 January 2013
Mobile Game Market to Reshuffle
Mobilephone game 2nd day stay ratio is going lower. As users are less and less sticky to a game and new client acqusition cost is hiking fast, smaller teams are being marginized and reshuffle is on the horizon. this is opposite to the general positive perspective on this industry. Early last year, Android teams are worried about profit, in April and May there were already companies with net profit over 1 million, by the end of the year there were 5 companies making over 10 million, some close to 20 million. It was expected that company with revenue over 50 million will be there this year ... Smaller teams doesn't enjoy operation and commerical resources. Large scale termination is coming closer. Developer for mobilephone games are 5 to 8 times more than webpage games. Since development period is shorter, product volume is far more than 10 times. Such stock is not being digested by the market. After fierce competition, a lot of them are to die out.